5 Strategies Your Brand Can Use to Make a Positive First Impression
Whether your company is represented online through social media, blog, your company’s website, or on all three, you want to make sure the few seconds you have your audience’s attention is perceived favorably. There are many different types of content available to put out to the public to attract attention, but it is important to find the right mix of content to stand out from all the rest. So how can you be sure your content is relevant and sends the right message? Here are five tips your brand can use to make a positive first impression using digital content and media.
Act Fast
Competition for your audience’s online attention can be fierce. In today’s online world, you have two or three seconds to capture attention and establish rapport with your audience before they write you off. Quality digital design and media can help you get your message across faster because your brain can process graphics and photos faster than blocks of text. Digital design and media can include everything from your website’s landing page to banner ads to the thumbnails of your product or service videos.
Research Your Market
In addition to quality design and media content, you’ll want to make sure that your content reflects the needs of current and prospective customers. What you publish and share on media should be relevant to your market audience and current trends, and the only way to ensure relevance is to conduct ongoing market research. Data and trends can become outdated quickly. If your customers choose you over your competitors, it is important to understand why. The same is true if your audience chooses your competitor over you.
Maintain an Organized Website
When prospective customers come over to your website, they expect to find the information they need. Establishing an organized website is an important step toward a favorable first impression. Not only should your website and your social media content be well organized, but your posting schedule should also be regular and up-to-date. Content such as case studies, industry knowledge, events, blog posts, insights, products and services overviews, and customer reviews should be tagged, searchable, and easy to find. Any accompanied digital graphics such as links, banners, and thumbnails should inspire call-to-action in the form of clicks.
Provide Valued Content
Valued content is one of the most valuable assets of your company when it comes to reinforcing a positive first impression. Customers acknowledge your digital handshake when you provide them with information they can use. Useful content establishes your reputation as a company who is knowledgeable in your field. When you provide prospective customers with product reviews, industry trends, or product updates, you are projecting the impression that you are invested in your product or service and also you intend to establish long term partnerships with potential customers.
Let the Professionals Help
As your business grows, you may want your marketing materials updated for a more professional look. In that case, you might want to consider getting professional help so that your promotional materials can properly represent your company’s image. Branding and design specialists can help your website and social media posts look better and show that your business is competitive and long-term.
Your customer’s first impression of your business is important for many reasons. The first impression establishes your potential customer’s first glimpse of your company’s usefulness, level of expertise, professional environment, and work ethics. However, because this opinion forms after only a few seconds of perusing your digital content, it is important to create a positive first impression with powerful branding and digital media.
Partner with BrandDesign today to make sure that your marketing message, your design, and your marketing strategies are all working in tandem to bring in customers!