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Insights from the work.

What 20+ years of building brands, running campaigns and leading marketing teams has taught us about strategy, ads, funnels, CRM and creative.

Digital Ads · Tracking

UTM tracking for Google Ads: find the keywords that actually sign contracts

Set up UTM parameters at every Google Ads level, capture them in your CRM, and see which campaigns and keywords turn into appointments and contracts.

October 28, 2026 · 9 min read

Digital Ads · Real Estate

Google Ads for real estate investors: the 90-day ramp and the $1,200 appointment

Google Ads for real estate investors takes a $15–20K monthly budget, a 90-day ramp and a $1,200 cost-per-appointment target. Here's how to train the account.

October 28, 2026 · 8 min read