A marketing leader who owns the plan, the team and the results.
Get executive-level marketing leadership without the full-time cost. Channels we manage have produced nearly $3M in closed-won revenue for our clients in 2026.
Are you wasting time trying to figure out how to market to your audience?
Your customers are flooded with messages from your competitors. You can't afford to waste time or money on marketing that doesn't work.
- Lack of brand clarity
- Inconsistent external messaging
- Weak follow-up on leads
- No cohesion internally
- Lacking vision and direction
- New tools nobody is using to their potential
Strategy, leadership, execution, optimization.
Assess, then map the road.
A full marketing assessment and a roadmap tied to revenue, so the team stops guessing what matters this quarter.
One leader for the team, vendors and creatives.
Your in-house people, agencies and freelancers get direction from someone accountable for the outcome.
Campaigns that ship.
We run the campaigns end to end: message, creative, channels and follow-up.
KPIs, tracked for ROI.
Numbers reviewed on a fixed rhythm. What works gets more budget. What doesn't gets cut.
You get proven marketing leaders at a fraction of the cost of a full-time CMO. Six-month minimum, then 30 days' notice.
Built for companies ready to scale, not yet ready to hire a C-suite.
- You're a growing company without in-house marketing leadership
- Your campaigns feel scattered or inconsistent
- You need a strategy and someone to actually implement it
- You're ready to scale but not ready to hire a full C-suite
We start with a conversation, not a contract.
Book a Fit Call
A short conversation about your goals, your team and where marketing is stuck.
Onboard
A marketing assessment and a custom 90-day plan your team can act on.
Lead + Grow
We lead the plan, the team and the numbers, and adjust as results come in.
Led by Brandon McCurdyFounder of BrandDesign, StoryBrand Certified Guide, co-creator of the RISE Business Framework and Fractional CMO for brands across industries. Brandon has worked with over 1,000 businesses on the clarity, leadership and marketing systems that actually scale. More about Brandon
Fractional CMO, answered.
What is a Fractional CMO?
A Fractional CMO is a senior marketing leader who works with your company part-time on an ongoing basis. You get the strategy, leadership and accountability of a Chief Marketing Officer without a full-time executive salary. At BrandDesign the Fractional CMO owns the marketing plan, leads your in-house people, agencies and freelancers, and reports on the numbers.
Who is a Fractional CMO for?
Growing companies without in-house marketing leadership: campaigns feel scattered, leads go cold, nobody owns the number. It fits founders and CEOs who are ready to scale but not ready to hire a full C-suite. Most of our clients are real estate investors, home services, roofing supply, restoration and hospitality businesses.
How does the engagement start?
With a Fit Call, not a contract. If it fits, onboarding is a full marketing assessment and a custom 90-day plan your team can act on. From there we lead the plan, the team and the numbers, and adjust as results come in.
What does it cost compared with a full-time CMO?
A fraction of a full-time executive, because you pay for leadership hours and outcomes rather than a salary, benefits and equity. Pricing depends on the size of your team and the channels we run, so we quote it after the Fit Call. The minimum engagement is six months, then 30 days' notice.
Do you execute, or only advise?
Both. The Fractional CMO sets the strategy and then runs it through BrandDesign's team: digital ads, SEO, websites and funnels, CRM, social, email and creative, with weekly check-ins, monthly strategy reviews and quarterly planning.
Where are you based, and who do you work with?
BrandDesign is based in Marion, Iowa, near Cedar Rapids, and works with clients across the United States. Most engagements run remotely with quarterly in-person planning.